Environmental Lights is a San Diego-based industry leader in LED lighting solutions for studios, stages, and live events. In 2016, they implemented Salesforce CRM to give further insight into their online customer journey, which at the time, mostly existed on their Magento eCommerce platform. The Salesforce solution was intended to offer easy access to customer and order information.
Environmental Lights CFO, Jamison Day, quickly realized that this solution presented a new suite of business complexity. Empowering the sales team with timely CRM data within Salesforce was impossible without a significant amount of manual data entry.
"If I imagine the world without our PowerSync, essentially I think we would have to abandon CRM," Day said. "Every time you update account information, you'd have to also update in Salesforce, and then every time you had a quote in Magento you'd have to recreate it in Salesforce. The amount of time it would take to do the administration of that would likely dwarf the incremental value of having a CRM."
When Day discovered PowerSync's Magento + Salesforce integration
and became a loyal customer. "Our sales team is able to see all matter of Magento information without having to leave Salesforce," Day said. "Moreover, if they wish to drill into more detail, PowerSync provides extensive linking between the two systems so navigating back and forth between Magento and Salesforce is simple and easy."In addition to integrating a "rock-sold, feature-rich" solution that met his business needs, Day praised PowerSync's responsiveness and support.
"Unlike other monolithic software companies I've worked with, the PowerSync team tried to understand what I [needed] to accomplish and acted as true partners in devising ways to meet my goals, even doing hot-patches on occasion and updating their code to meet my requirements. They spent many hours (and many late nights) ensuring our implementation was as smooth as possible," Day said.
"Notably, PowerSync was able to address some of our specific needs in a software update/release, showing astounding agility and customer focus in a short time. I give PowerSync my highest recommendation," he continued.
Environmental Lights is among the many businesses that are leveraging system integration to maximize their potential. The impact is so powerful, in fact, that Day says the company would struggle to thrive without it."We could not run our business without you,
" Day said.