CASE STUDY
Environmental Lights
TechNWeb (dba. PowerSync) collaborated with Environmental Lights' system integrator to create a solution based on the company's existing tech stack.
Industry: B2B Wholesale, Lighting, Industrial Supplies, Building
Summary
Without PowerSync's integration, the company would have abandoned Salesforce. Instead, they save hundreds of hours each week with PowerSync's Magento + Salesforce integration to leverage this world-class CRM.

  • Thousands of records synced between Magento and Salesforce
  • Hundreds of hours saved each week on duplicated manual data entry
  • Elimination of human errors, such as mismatched data and typos
  • Integrated B2B negotiable quotes functionality with Salesforce
  • Centralized reporting, eliminated platform-hopping
The Environmental Lights Case Study
Environmental Lights is a San Diego-based industry leader in LED lighting solutions for studios, stages, and live events. In 2016, they implemented Salesforce CRM to give further insight into their online customer journey, which at the time, mostly existed on their Magento eCommerce platform. The Salesforce solution was intended to offer easy access to customer and order information.

Environmental Lights CFO, Jamison Day, quickly realized that this solution presented a new suite of business complexity. Empowering the sales team with timely CRM data within Salesforce was impossible without a significant amount of manual data entry.

"If I imagine the world without our PowerSync, essentially I think we would have to abandon CRM," Day said. "Every time you update account information, you'd have to also update in Salesforce, and then every time you had a quote in Magento you'd have to recreate it in Salesforce. The amount of time it would take to do the administration of that would likely dwarf the incremental value of having a CRM."

When Day discovered PowerSync's Magento + Salesforce integration and became a loyal customer. "Our sales team is able to see all matter of Magento information without having to leave Salesforce," Day said. "Moreover, if they wish to drill into more detail, PowerSync provides extensive linking between the two systems so navigating back and forth between Magento and Salesforce is simple and easy."

In addition to integrating a "rock-sold, feature-rich" solution that met his business needs, Day praised PowerSync's responsiveness and support.

"Unlike other monolithic software companies I've worked with, the PowerSync team tried to understand what I [needed] to accomplish and acted as true partners in devising ways to meet my goals, even doing hot-patches on occasion and updating their code to meet my requirements. They spent many hours (and many late nights) ensuring our implementation was as smooth as possible," Day said.

"Notably, PowerSync was able to address some of our specific needs in a software update/release, showing astounding agility and customer focus in a short time. I give PowerSync my highest recommendation," he continued.

Environmental Lights is among the many businesses that are leveraging system integration to maximize their potential. The impact is so powerful, in fact, that Day says the company would struggle to thrive without it.

"We could not run our business without you," Day said.
Environmental Lights Update 2020
Fast-forward to 2020, when Environmental Lights made the decision to migrate from Magento 1 to Magento 2. With that transition came the opportunity to incorporate PowerSync's Magento 2 + Salesforce integration that offers the same time-saving functionality. PowerSync also worked with Environmental Lights' system integrator, Digital Operatives, to customize a solution that met all of the company's needs (including integrating the Magento B2B negotiable quotes functionality with Salesforce).

"We were basically hand-in-hand acting as one company in front of Environmental Lights to make sure the customer was happy," said PowerSync CEO Igor Krasnykh. "There were a lot of gaps, but it provided a very good foundation for us to work together and develop additional features that their team needed."
In their own words,
"Without PowerSync, we could not run our business the way we do today."
- Jamison Day, CEO (formerly CFO) of Environmental Lights
Click here to read the full video transcript.
"By nature of an integration, it's not as sexy as a front-end thing, right? That's okay — that's just the nature of the product ... it's plumbing, right? So you don't get excited about the pipes in the wall, right? But you are really thankful that the company servicing those pipes if, God forbid, anything goes wrong, they fix it.

If I imagine the world without our PowerSync, essentially I think we would have to abandon CRM. Every time you update account information, you'd have to also update in Salesforce, and then every time you had a quote in Magento you'd have to recreate it in Salesforce? The amount of time it would take to do the administration of that would likely dwarf the incremental value of having a CRM.

We could not run our business without you. What are we gonna do like a hand type in all that stuff? No. We couldn't run the business. We couldn't run the business the way we do today.

The thing that I value with you and your team above all else is your responsiveness and your very clear sincere engagement and caring about me. I feel like you're always there for us. Your product does everything that I needed to do and I know that if there's something that it can't do I know I can call you, the leader of the company, and you will personally get involved to make sure that it gets fixed, and that's worth a ton.

As technologists, you guys are fantastic. You know Magento. You know Salesforce inside and out. And that together with this attitude of caring and responsiveness, then I've got all I need. I don't even need to look elsewhere. That's invaluable."
We've saved over 1 million hours of manual data entry.
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